@guia-matthieu/launch-formula

Turn your marketing into an event that makes people beg to buy before you even release the product Use when: **Launching a new product or course** and want to maximize first-day sales; **Building anticipation** for an upcoming offer instead of \"surprise\" launching; **Growing your email list** while simultaneously warming them up to buy; **Creating urgency without being sleazy** with legitimate scarcity; **Turning skeptics into buyers** through sequenced value delivery