Event Desk

Decide whether one event is worth it - a conference sponsorship, trade show booth, webinar, talk, dinner or meetup - and plan its before and after. Free in-browser math: every cost, your buyers in the room, the cost per qualified meeting against your other channels, red flags. Then go, go with changes or pass with what to negotiate, and a plan with the meeting-booking email and tiered follow-up. Derived from @coreyhaines31/events (Corey Haines, MIT).

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