RevOps Desk - audit how leads get from marketing to sales, then write the lifecycle, scoring and routing spec
Paste how leads move from marketing to sales today - lifecycle stages, MQL definition, scoring rules, routing, SLA, rejected leads, pipeline and funnel numbers. Your browser reads every scoring rule, checks the MQL needs fit and engagement, and holds the funnel against the benchmarks; an audit says what to fix and a spec writes the lifecycle, scoring, routing, SLAs and reason codes. Derived from @coreyhaines31/revops (Corey Haines, coreyhaines31/marketingskills, MIT).
Details
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