@kostja94/schema-markup
When the user wants to add or optimize structured data (Schema.org, JSON-LD). Also use when the user mentions "schema," "structured data," "JSON-LD," "rich results," "rich snippets," "Google rich snippets," "featured snippet schema," "add schema to page," "missing structured data," "schema validation error," "Schema Markup Validator," "Google Rich Results Test," "FAQ schema," "Article schema," "Organization schema," "JobPosting," "HowTo," "Event," "SoftwareApplication," "BreadcrumbList," "WebSite," "Recipe," "Product," or "Dataset." For SERP feature types and zero-click patterns, use serp-features. For AI search visibility strategy (not markup), use generative-engine-optimization. For HowTo step sections (placement, copy, vs FAQ), use howto-section-generator.
Marketing & SEO Skills for AI Agents
Markdown skill library for AI agents - SEO, content, pages, paid ads, channels, strategies. Add project context + skills; your agent delivers tailored, production-ready output. Works with Cursor, Claude Code, OpenClaw, Lovable, and any AI that reads markdown.
By kostja | skill-authoring | CHANGELOG | [email protected]
Quick Start
# Install specific skills (recommended - 2-3 per task; SkillsBench ref, one paper)
npx skills add kostja94/marketing-skills --skill robots-txt title-tag meta-description
# Install all skills
npx skills add kostja94/marketing-skills
# List available
npx skills add kostja94/marketing-skills --list
Context (required for tailored output): Copy project-context.md to .cursor/ or .claude/ and fill in. Templates | Project Task Tracker
Note: CLI installs skills only (flat layout), not templates/ or docs/. Need templates? Use Clone + copy below.
What are Skills?
Skills are markdown files that give AI agents focused knowledge and workflows. Add them to your project; the agent picks the right skill from your prompt and applies SEO, content, and marketing best practices.
SkillsBench (2025, for reference only - one paper's findings): Human-curated skills yield +16.2pp task success; vertical domains (e.g. marketing, SEO) benefit most.
Skills = for agents. Human guides -> Alignify.
Use Cases
| Scenario | Link |
|---|---|
| Personal site / portfolio | usage.md S7.1 |
| Product website - SEO growth | usage.md S7.2 |
| Learn SEO standalone | usage.md S7.3 |
| Vibe coding product - built-in skills | usage.md S7.4 |
| Build your own skills | usage.md S7.5 |
Partnership: Building a vibe coding product or AI marketing agent? Contact to integrate.
Found this useful? Star or share with colleagues helps others discover it - thank you.
Installation
| Method | When |
|---|---|
| CLI | Full or selective; skills only, flat layout |
| Clone + copy | Need templates or full structure: cp -r marketing-skills/skills/* .cursor/skills/ and cp -r marketing-skills/templates .cursor/ |
| Git submodule | git submodule add https://github.com/kostja94/marketing-skills.git .cursor/marketing-skills |
Skill directories (Agent Skills spec): .agents/skills/, .cursor/skills/, .claude/skills/, ~/.cursor/skills/. Platforms: Cursor, Claude Code, OpenClaw, Lovable, v0, Bolt - native or copy to project; ChatGPT/Claude Web - paste skill markdown. Full guide
Usage
Ask your agent - it picks the right skill. Examples:
| You say | Skill |
|---|---|
| "SEO strategy" / "SEO plan" / "Where to start SEO" | seo-strategy |
| "Configure robots.txt" / "Audit sitemap" / "Fix canonical" | robots-txt, xml-sitemap, canonical-tag |
| "Optimize title" / "Meta description" / "Schema markup" | title-tag, meta-description, schema-markup |
| "Keyword research" / "Content strategy" / "Link building" | keyword-research, content-strategy, link-building |
| "Create pricing page" / "Homepage" / "Landing page" / "FAQ" | pricing-page-generator, homepage-generator, landing-page-generator, faq-page-generator |
| "HowTo section" / "Step-by-step block" / "HowTo schema" | howto-section-generator, schema-markup |
| "Cold start" / "Product Hunt" / "Directory submission" | cold-start-strategy, directory-submission |
| "Indie hacker" / "PMF" / "Parasite SEO" / "GitHub SEO" | indie-hacker-strategy, pmf-strategy, parasite-seo, github |
| "GA4 tracking" / "Search Console" / "AI traffic" | analytics-tracking, google-search-console, ai-traffic-tracking |
Project Context
Without context, outputs stay generic. Add project-context.md for product, audience, brand - skills read it automatically.
| Context | Purpose |
|---|---|
| project-context.md | Product, audience, brand, keywords - skills read automatically |
| project-task-tracker.md | Task status, priority - agent suggests next steps |
Project rules (.cursor/rules/) |
Code style, conventions |
| AGENTS.md | Project instructions |
Start with: Overview, 1-4, 8. Add 5-7 as you have them. Update regularly - stale context degrades quality. Templates | skill-authoring S8
Skills Overview
160+ skills in 9 categories. Full list | npx skills add kostja94/marketing-skills --list
| Category | Scope |
|---|---|
| SEO | Technical (robots, sitemap, canonical, crawlability), On-Page (title, meta, schema, heading), Content (keyword, content, competitor), Off-Page, Local, Tactics |
| Content | Copywriting, video, visual, translation |
| Paid Ads | Strategy + 12 platforms (Google, Meta, LinkedIn, TikTok, etc.) |
| Pages | 40+ types - brand, content, marketing, legal, utility; Features vs Use cases vs Solutions |
| Components | Nav, breadcrumb, footer, hero, CTA, logo, testimonials, etc. |
| Channels | Affiliate, email, influencer, referral, directories, PR |
| Platforms | X, Reddit, LinkedIn, TikTok, YouTube, Medium, GitHub, Grokipedia |
| Strategies | launch |
| Analytics | Traffic, tracking, Search Console, AI traffic |
Workflow: Technical SEO -> On-Page -> Content -> Off-Page. seo-strategy orchestrates. Each skill has Related Skills; say "skip intro" or "just do it" for repeat tasks. Dependency maps
+-------------------------------------------------------------+
| Technical SEO (Foundation) |
| robots | sitemap | canonical | indexing | indexnow | |
| crawlability | core-web-vitals | mobile-friendly | rendering |
+---------------------------------+-----------------------------+
|
+---------------------------------------------+---------------------------------------------+
v v v
+---------------------+ +-------------------------+ +---------------------+
| On-Page | | Content | | Off-Page |
| title | meta-desc | |<----------------->| keyword-research | | | link-building | |
| schema | heading | | | content-strategy | | | backlink-analysis |
| internal-links | | | eeat-signals | | +---------------------+
| image | video | url | | competitor-research | |
+------------------+--+ | parasite | programmatic |
| +----------------+---------+
+-----------------------------------+---------+
v
+-------------------------------------------------------------+
| Pages | Brand | Content | Marketing | Legal | Utility (40+) |
+---------------------------------+-----------------------------+
|
+---------------------------------------------+---------------------------------------------+
v v v
+---------------------+ +-------------------------+ +---------------------+
| Channels | | Platforms | Strategies | | Components | |
| affiliate | email | | | x | reddit | linkedin | | | Analytics |
| directories | pr | | | cold-start | GEO | | | nav | hero | cta | |
| influencer | referral| | paid-ads | branding | | tracking | GSC |
+---------------------+ +-------------------------+ +---------------------+
Tips
| Tip | Action |
|---|---|
| Project Context | Add project-context.md for tailored output |
| Skip intro | "skip intro" or "just do it" -> go straight to Action |
| Related Skills | Each skill has Related Skills for dependencies |
Security
All skills are pure Markdown - no executable code. Scope limited to SEO, content, marketing. No data exfiltration. Full audit
Docs & References
| Doc | Purpose |
|---|---|
| usage | Platforms, install, use cases, roadmap |
| skills-reference | Full skill list, page taxonomy, dependency trees |
| skill-authoring | Rules, specs, authoring |
| templates | project-context |
| CONTRIBUTING | How to contribute |
Ecosystem: Agent Skills Specification | skills.sh | Vercel skills CLI
License
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Bill of Materials
Everything this skill can do — files, network, commands, and more.